What Does Your Personal Brand Say About You?

 

What Does Your Personal Brand Say About You?

Today's blog Building a Personal Brand - Tips for Successful Branding we look at why having a personal brand is important.

Many people when starting their online entrepreneurship journey are scared about showing their face.  They often look for online businesses that they can do anonymously.

However, when you come to the forefront and create a personal brand online success becomes easier.

People like to do business with people they know, like and trust.  

Personal Brands let people get to know more about you, they either like or dislike what you do and if they like you then you start to build trust and trust generates sales.

In today's blog, I share some personal stories about my success with personal branding and why I think it is essential for success.

The Online Entrepreneur is a website of resources to help you grow your online business.

Education is another essential for growing your online business and staying at the top of your game.  Check out the courses available at Karen Newton Intenternational

Adapting to AI Technology

 

Arriving in my email box this morning was an email from Wealthy Affiliates my web hosting platform.  They started developing AI tools last year and today's email was to inform me that it was live.

So, I dived in and created my first AI post. 

Towards the end of last year, Wealth Affiliates updated their platform creating hubs.  The hubs are a management tool for generating suggested posts for your website, using keyword research tools and now AI will create the blogs for you.

So, a simple click on a AI suggested article, then written by AI and it was created.

All I had to do was edit it.  This took the article from 880 words up to 1500 words.  I added my own images; personal anecdotes and created the internal and external links. 

The published article took around 1.5 hours instead of the customary 4 - 5 hours.

I'm adapting to AI Technology - at last and liking it.

Why Brand You is Perfect for an Online Business

 

When I started coaching, everyone was telling me I needed a brand for my business.  

It became known as The £2.73 Club based on if you saved £2.73 per day then you had one thousand a year and were able to invest.

Then people told me that The £2.73 Club sounded too small and if I wanted investors to invest with me I needed another name.

It didn't matter that I had spent a small fortune on £2.73 branding, website, event material etc.

I couldn't come up with another name despite working with a branding agent who said, your business name is unique and means something - this was not what my business partner wanted to hear when we had spent £500 with the agent.

Eventually, during covid, my business partner left and the business became Karen Newton International.

Why?

It is my brand, it is built around the things I've learned to build my wealth to what it is today.  Brand me, is the best brand for my business.

In Newsletter #029 recently released on The Online Entrepreneur website, I talk about Brand You and the benefits of making you the brand.

Joint Ventures

Today, one of the Karen Newton International Joint Ventures for property investing completed on their first property deal in Spain.

The property is on a Golf Resort at Condado de Alhama, Murcia.  A lovely central location for golf, tennis, swimming, going to the beach or city life.

Momentum is starting to grow and a second property deal is in progress which I'll be able to announce shortly.

Joint Ventures are a great way to get started as an investor.

Another Joint Venture is Share Investing - through our investment clubs we pool our money together and are able to trade and grow the pot faster.  We now have 5 investment clubs managing just under $1 million and providing trading opportunities to nearly 200 people.

Tonight I get to work with 3 of those amazing clubs.

Have a great day.

The Perfect Niche for You

 

Monday is my planning and writing day - normally.

A few things went wrong yesterday with hubby home and lots of interruptions. 

But he made up for it with a nice trip up the coast for a client meeting, looking at some property and spending some time on the beach with the dog.

I did manage to get an old newsletter released on the website - The Perfect Niche for You

Niche is an important part of building an online business as it sets the foundation for the business name, the industry and the type of customer to be targeted.

When the niche is established the rest falls into place.

The newsletter ties into a blog I wrote on the same topic Why a Niche is the Secret to a Successful Online Business

The Formula for Wealth

The numbers attending the summit on Saturday are growing well.  I've been surprised at the registrations for the event.  

I like checking the names to see how many are new potential clients and the good thing is 99% of registrations are people I have never heard of before. 

That is powerful.

#WorkandPlay

It may seem that my life evolves around work, but I love combining #workandplay.

Yesterday, we took a trip up the coast for hubby to quote on a possible job.  While there I took the opportunity to look at property for sale in the area that might be of interest to my investment groups.  There were some nice apartments but not meeting the criteria we have.

Once the work was over, it was a trip to the local beach.  One thing about Spain, it is usually warm and you can go onto the beach all year round and our puppy loves the sand.

Have a great day

Round and Round in Circles

It's surprising how much work goes into creating a website blog that is compliant with all of Google's new algorithm requirements.

The easy part this morning was writing an informative blog.  Trying to maintain the 70/30 ratio of informative to sales blogs.

Then came the next step adding the H2 and H3 headings; adding graphics; the table of contents; internal and external links; SEO tags and Meta tags then publishing it.

It is a pain, but definitely pays off as most of my blogs are now indexed on Google within 24 hours. But oh how I wish for the easier days of writing and publishing.

Google Adsense

This was on my hit list yesterday and today I checked on progress to find my website was deemed not ready for AdSense.

So, I've had to add 

• a popup for EU compliance.  
• New GDPR and CPRA compliance policies.  
• A plugin to create a popup tick box for accepting cookies  
• ChatGPT wrote the compliance policies which I edited to make more sense for my website.
• Google had a checklist that was completed to say everything was in place.

But the website was still not approved for Adsense.  So, off to my web host community for some advice.  

The suggestions they came back with were

- the site need 20-30 articles. No problem I have 42 on the site.

- there needs to be a certain level of impressions.  Again I exceed the number of impressions.

They came up with 9 suggestions.  The website exceeds all the suggestions except the one for the website being less than 6 months old.  

Ah well, back to the drawing board on monetising that website.  Might have to go back to good old-fashioned private advertising.

Have a great day.

Day 2, 2024 - More Success - On a Roll

 What an amazing start to 2024 - the momentum has kept going today.

KNI Property

Contracts are in on 2 joint venture deals which sees ownership come through in the next month or two.

There may be some painting and decorating needed but these properties will be going out on airbnb and booking dot com over the next few weeks.

Formula for Wealth Summit

With a lot of automated advertising going out daily the numbers for this summit are starting to grow.  There were a few more signup today so the numbers are starting to look good.

This is the first summit held and part of my goal to hold a few more throughout the year.  The success of this one will determine what the future events will be like.

There are still some spaces available - https://theformulaforwealth.co.uk

Online Entrepreneur

Two more blogs were released on the website https://theonlineentrepreneur.co.uk.  My target is to reach 60 blogs by the end of 6 months.  3 months left to go and I'm on target with 40 blogs written.

Impressions on the site are growing at a faster pace than I expected and I'm excited about the numbers.

I applied today for Google Adsense to be added to the account and I'm just waiting for a review to find out if it's accepted or not.

KNI Mastermind

Tonight is coaching with my mastermind group.  A fabulous group of people who know what they want and are willing to work hard to achieve it.

The coaching tonight will be around financial planning - not the normal financial planning but rather planning for investing success.  

The plan is built around business, property, digital assets and commodites.

That's the wrap-up for today.  

Have a great day

New Year, New Day, New Opportunities

 Patience

First day back working and wow! what a productive day it has been.

Joint Ventures are part of the strategy for building wealth, but just sometimes, they take time to come to fruition.

Today, a deal that will suit one of my investment groups came to light.  Although not a 100% the terms we would have liked.  After some chats with the investment group, the go-ahead was given and now we are working on finalising everything.

This group has patiently wait for a deal to become available and it will be a great deal once completed.

Creating New Courses

I have just been putting the finishing touches to a new course due to start in 2 weeks.  The course is interactive and will be recorded live so not a great deal of content needed at this stage.

What I have been doing is creating the outline for the course, the graphics and supporting material.

Starting on the 15th January, I'm excited to launch this course and excited for the results clients should get.

I have been testing the strategies for 3 months and my results have been fantastic so far.  So, this step-by-step process is going to be very exciting.

Take a sneak peak at https://courses.karennewtoninternational.com/products/courses/view/1152609

Updating Websites

Work is continuing on updating the Karen Newton website with more blogs and content added to the dummy site that will soon become the main site.

Also, created a new about profile which is being added to all my current websites.

Check out the new about profile at https://theonlineentrepreneur.co.uk

Formula for Wealth Presentation

Just under 2 weeks until the Formula for Wealth Summit and I've been putting the final touches on my presentation and summit offers.

This has been a work in progress for a few weeks but it's all finished today.  Now I can sit back and focus purely on the marketing side.

It has been an exciting start to the first day back at work for 2024.  Hope to have many more like this.

Have a great day.