Make 2024 Your Year - The Year You Achieve All You Desire

 As we wind down 2023 and welcome in 2024 I wish you a happy, healthy and prosperous 2024.

What is your desire for 2024?

Many people set resolutions that they break on the first day or in the first week.  They say all sorts of things they want the new year to be like.  Yet, they are not willing to make the change within themselves to get the results they want.

Several years ago, I co-authored a book about Leadership written from the perspective of what your dog has taught you about leadership.

My focus was on how we learn to adapt and evolve to get the best from our dogs and how in business we have to do the same.

To achieve what we want in 2024 we need to change some of the things we are currently doing that hold us back.

Today, for me is a review of what I want in 2024 and what I'm willing to do to achieve it.

Happy New Year

Understanding Google Impressions and Page Views

 What are Google impressions and why are they important?

Just two weeks ago, my website The Online Entrepreneur, was receiving an average of 130 impressions.  Suddenly, for the past 3 days it has been over 400 impressions.  Why has this gone up and is it a good thing.

As a content creator, just launching a new website it takes time to get the website high enough to get good rankings and people viewing the website. 

Many different strategies help your site get better rankings such as SEO Keywords.  This is what I have focused my attention on since launching the website along with creating content that Google likes and will index.

Indexing has proved easier than I first thought with most of the articles on the site indexed.  The ones that aren't, I've spent some time working on to get them up to scratch.

Impressions is the number of times my url links have been shown to searchers.

With the number increasing to 400 quickly it means I'm on the right track of getting my content and offers in front of potential clients without spending any money on advertising.

Another piece of data that was fascinating today was the time spent viewing a page.

It's quite fascinating that the second most viewed page with an average viewing time is the testimonials.

I created a separate page where I updated all the testimonials received from clients and peers. 

The average time spent on the site is 9 minutes 49 seconds.

I guess testimonials are still important.

Have a great weekend  

Change is Constant

Most people fear or hate change but change is a part of our everyday lives. 

From the time we are born until we die our bodies are constantly changing.  While we see the change we often don't recognise it in others.

My 14-week-old puppy is constantly changing.  I wake up every day and look at the changes in him.  He was 1.1kg when we rescued him. 8 weeks later he is 8kg.  He is going to be a big dog and the daily change is incredible.  Yet, we take it for granted that he will grow up.  We accept he will change.

This was the theme of a blog I wrote this morning.

The second blog I wrote was about the best online marketing strategies where I looked at how to market a small business online.

The topics included in the blog are

• SMM (Social Media Marketing)
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Content Marketing
• Email Marketing
• Video Marketing

The full article is available here

Building an online business takes time and a lot of content creation and being creative with content which is what The Online Entrepreneur website is all about.  A resource of information about building longterm successful online businesses.

Visit the website at https://theonlineentrepreneur.co.uk

Mastering marketing for a startup company or any existing online business is the secret to growing a successful online business. It isn't as difficult as it seems.

Just take simple steps every day and your business will grow and thrive.  It doesn't happen overnight but will happen if you consistently create content.

Have a great day

Scheduling Posts for Future Events and Bulk Email Changes

 

The Formula for Wealth Summit

One thing I love about technology is the ability to schedule posts.

No more having to go online every day to put out advertising posts for future events.  

A lot of my clients are attracted through Facebook.  Using the Meta platform I'm able to schedule posts on both Facebook and Instagram

That is exactly what I've been doing today.

The Formula for Wealth Summit is being held on Saturday 13th Janaury 2024 and I have been setting up daily advertising with posts about each of the speakers and registration details.

I also created an event for the summit which is bringing in registrations.  I was really surprised and happy at the number of people who have already registered.  It looks as if it will be a promising event with plenty of attendees.

Some amazing speakers are covering topics around building an online business, business branding, mindset for success, and investing in property and shares.

Register at https://theformulaforwealth.co.uk website.

Email Changes

Changes are being made around the use of gmail.com accounts and other generic email accounts for sending bulk emails.  Google, Bing and Yahoo have stated that as of the 1st of February 2024 changes are being made which will stop the use of general accounts such as mrxyz@gmail.com.

Each bulk mailing will now require an actual domain based email.

That has meant that I have to change the mailing list email that I use on Aweber.  Even though that account has been in use for many many years.

So, today, one of my websites was nominated as the site that all correspondence will now go through and I converted that to my aweber account for future email automation.

There is always something changing with technology and legislation to keep me out of mischief.

Have a great day.