Why is there still so much stigma associated with working from home?
I hear all sorts of comments about lack of professionalism if you don’t have a high street presence, a factory outlet with your business name blazoned around the four walls; an office where you can meet customers and suppliers; it will stop people taking you seriously. These are just some of the so called ‘expert’ advice offered every day to people wanting to start new businesses.
Being self-employed was not something I had planned to do. My husband had quit his job over a dispute with management. This was on a Thursday by the following Tuesday the word was out that he had left the company. Our home phone started ringing with his old clients asking him to continue working just for them. Our first business was up and running from home by the end of the day. My husband was dealing direct with the clients and I was dealing with the admin, marketing and infra-structure. From our spare bedroom we grew our business to eventually employ 19 staff. Customers weren’t concerned with where we ran our business from they wanted the skills, knowledge and service our business could offer. Within 18 months we had 85% market share. Not bad for a little business run from a spare bedroom.
Today, I still run my businesses from home and love being home based. There are numerous benefits:
• I’m an early riser often up at 4:00am. I don’t want to be worrying about getting ready to go to work and disturbing my family in the process. Instead I pull on my dressing gown, go down stairs and get a few hours work done before my family wake up.
• Flexibility is really important. I can work around my daughter’s school days and when she is on holiday so am I.
• When the weather is fine I work in my lifestyle garden. When it’s wet I’m indoors.
• No worry about opening an office or making sure I have staff coverage.
• I don’t employ staff anymore instead I use the services of self-employed people who want to run their own businesses from their own homes enjoying the benefits that I do.
• I have a network of successful business people working with me. As we are all home based the relationship is different to employer/employee or business owner/contractor. We get together more as partners/friends and discuss work in progress and ideas for our businesses over a cup of coffee.
• Lower overheads means my businesses are more profitable
• My productivity is better as I’m not commuting to work or tied up in management meetings and staff meetings.
• My outsourced work is of a better quality as it’s done by home based self-employed people whose next job is dependant on satisfied customers.
• Technology has made it much easier to work from anywhere all I need is my laptop and mobile phone and my office goes everywhere with me so I can utilise my spare time better.
So, no matter what you are currently doing, think can it be done by a home based self-employed person easier. I’m sure it could. Home based businesses are definitely the biggest growth area today and for the foreseeable future.
.jpg)