We are currently faced with the worst economic situation in a generation. In the UK, the National Statistics Offices says businesses are closing at a rate of over 1100 a day. That figure doesn’t tell you how many people have lost their jobs and are now dependant on the ever decreasing value of benefits for their survival or that the number of people unemployed is expected to reach 3 million this year or that money is scarce.
As businesses release their Christmas retail sales figures it is apparent that people just aren’t spending and more businesses are giving notice they will be filing for administration over the next couple of weeks. Walk down any high street and they are quickly becoming ghost towns with numerous shops shut and very few shoppers.
It is basic economics if you want to be in business you need to have customers. If you don’t have customers then you can’t sell your product or service and you don’t have a business.
So, I have to ask the question that when so many livelihoods are at risk with so many businesses fighting for so few pounds and with so many businesses failing everyday why do we have such lousy customer service?
Yesterday, I was in a shop waiting to purchase an item. There was a queue with 5 people in front of me waiting to be served. Why was there a queue? Because the shop assistants were so busy having a talk about personal matters they weren’t serving the customer. I dropped my items on the counter and walked out without making the purchase. I wonder how long it will be before that business becomes another ‘business closed’ statistic.
I am currently in the process of renovating a property and the work has not been progressing as it should. So I called a site meeting for 10:00am on Monday morning. Of the 4 businesses I expected at the meeting only 1 turned up. Needless to say, I am currently looking for 3 new businesses for my project. The sacked businesses forgot one important rule. The customer always comes first.
During December I went with a friend to John Lewis department store in Cardiff. To be honest it is a very long time (years) since I have shopped at a John Lewis store. I was impressed with how in every department a sales assistant came up to me and asked was there anything they could help me with. I left the shop with several purchases. The store provided me with good customer service and I’ve been back a couple more times and made more purchases. Interestingly, John Lewis is one of the few companies to post improved like for like sales during the Christmas period. I wonder why?
So I say to businesses think about your attitude to customers and if you employ staff train them to start putting the customer first. It doesn’t cost anything to give a prospective customer a friendly welcome; be polite when serving a customer and thank them for their custom. The most important person in any business is the customer. If you don’t have a customer buying your product or service then you don’t have a business. Good customer service could make all the difference between the success or failure of your business.
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